Asking around, you’ll quickly realize they are a lucrative business: The music video industry generates $18 billion a year in revenue – enough to fuel the entire entertainment industry for three years. So, if you can imagine a video game, a movie or a comic-book commercial in which the main characters are talking about themselves, then you have some idea of how successful the music video industry is.
It’s an industry where creative directors, actors, directors and producers, along with music supervisors and film producers are all paid, usually in three figures, a month or more. When they are paid their salaries, however, they receive no overtime. Instead, they are required to work only eight hours a day, seven days a week, on a set of contracts.
Sounds awful, but it’s actually pretty simple. There is very little that makes you nervous going to a video editing studio to have your movie cut – the most important part: the creative director is only paid when a movie is completed. There are no credits or anything – the project just exists for the creative director to work on. So, in my case, it was not a big deal at all.
So, if one were to watch a music video like a film, where the video and its soundtrack was made, then the same process would have been done for video editing. You would then have a finished film – a trailer-type video – and it would need to go through the same editing process as you had for the film.
But, how many times are songs uploaded to YouTube?
YouTube, which is one of the most popular video platforms, has more than 200 million unique visitors every month. This means it is the most popular site on Earth, and it is accessible to everyone who has a computer.
With that amount of traffic, any one of the more than 2 million YouTube channels can get popular and earn its creators hundreds of thousands of dollars daily. YouTube even offers its own music programming to attract new subscribers – it also has a “paid” music program. Since YouTube is used for video clips, songs and videos, there can be no doubt that music videos have the same creative potential as “regular” films and TV shows.
It’s also obvious that most music videos are still shot by just a few people. When you have more creative people and you shoot videos, you tend to produce more, and more creative results.
How is the music video industry so profitable?
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