The beauty of a music video is that it’s very difficult to market to large audiences. The most successful music videos require an average of around $20,000 for a production, and a music video is a one-hour-long film. That being said, a musical video can generate tens of thousands, even hundreds of thousands of dollars in revenue.
The biggest success for the music video is likely to come out of YouTube as the platform becomes a more vital part of video-on-demand (VOD) marketing. Music videos become a larger portion of the overall VOD revenue, and videos can be uploaded to the platform for free.
With YouTube’s platform becoming a more significant part of the video-on-demand world, it’s important that they follow Google-owned YouTube’s lead of encouraging videos to be uploaded on demand.
YouTube has a number of policies, including its upload-on-demand policy. With such strict terms, it’s very important that producers are on board with upload-on-demand.
If you’re not on board with upload-on-demand, there’s not much you can do about it. Upload the video, then ask YouTube to remove it — but unless you’re in a huge, mainstream media position, that’s usually the last thing you can do.
What will it take to make a music video?
First things first, though: don’t make it a music video. Just don’t. The next step is to plan properly and plan your budget well in advance.
Make sure you have a good budget: $50,000 can be enough for a video to go viral on YouTube. If you’re a small-market artist who relies on sales, expect a smaller budget — perhaps $10,000 per video.
The first round of ideas for a music video are not just about having an appealing musical element; it must also have a creative angle to it. If you make a music video out of an actual song that you have permission to use commercially, don’t forget that music isn’t the only art form on the internet. Video game developers also develop video game music.
So, for example, if you intend to release music from one of your games, make sure you have a way to monetize it, otherwise you’re limiting your own creativity and your own brand. It’s the same thing with music videos. I think it’s wise to take into consideration whether you’d sell the audio of your
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