I’m guessing if you’re a professional in video production, you have a plan – do you think a lot of people follow that kind of thing? Is that something you do often these days, or is it more of a hobby?” “I always had a plan for a video shoot, and after five weeks of shooting, the music video was just born – I took the video to the top, and it made over $5,000 of profit in just 15 days. To this day, that video still sells the most views and makes most of the money.”
The music video was a success, but the question remains: Why did you need a music video to begin with? Did you have no concept of what a music video was?
“I didn’t. It’s really easy to jump from a song to a video,” Ziv explains. “For me, it’s not so much about what the song is, it’s how the music is used. We used this video to get into an industry we were very interested in. And the music video was really just an extension of that.”
We talked to Ziv about how he got his start and the evolution of his life as a music video director.
For me, it started with that music video and it didn’t really turn into anything, but at the time, no one had heard of this company called iFilm. I was hired to work for them about ten years ago after some friends of mine in NYC, we had friends who were producers at that time and they needed some directors to do work in Brooklyn. I was hired and after about a month work, I was working in NYC. I ended up doing music videos for some local NYC hip hop and pop artists over the course of a few years, and I also had some other video work that I did over the years.
I was working for them until about five years ago, when they decided to bring in someone from San Diego with a background in web-design who had not worked on anything film-related. The first guy they hired was Michael Janssen, who is probably one of the best-known names in video production, and I started to see that there must be something more than just going to movies that made me want to get into the business. I ended up just wanting to film music videos and I started to learn more about it.
Why do you think people start their careers in music videos?
“This is a good question. It’s
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