When you’re an entrepreneur you can’t plan a video shoot. There’s this idea that if you’re planning for a shoot you need to have a certain budget. But that’s not true. If you want this to be a success film, it’s going to come down to what you want, what you’re willing to do, your story, and how much energy you have.
Where do you usually do your video shoots?
My video shoots are usually in San Francisco or Los Angeles or the city that has the biggest music scene. But I have done some shoots near my house in Minneapolis.
How do you make money off your music video shoots?
The majority of my income goes to rent and food and my crew. I also work in the music industry to support myself. I am not on a major label; I have a little studio here, a few computers, I put out an album once a month where I get the artist paid and the label takes its cut. For my first few years we did an album and then released Soundcloud’s “Shake Your Body.” It got a lot of attention, but then I didn’t do as many music video shoots after that.
Do I get paid for a shoot and can I make extra money on the back end?
There are definitely ways to create extra income if you’re shooting music videos. One of my favorite is renting houses near a major music festival with music videos. Because you know the artist and the scene and things like that, you see how much it would do and you could have the money make more of an impact. The second most common way to create extra income is through merchandising. This is a good way to go in when you still have lots of money in the bank! Once you start getting people to buy your merch, it just gives you an added layer of money. A $200 sweatshirt that sells out of a big store, that’s not a lot of money, but at least there’s a profit to make if you can get a song to play that people can buy. I started with a $20 sweatshirt that sold out within a day.
What’s one thing you wish more people knew about you?
Honestly, I wish people knew more about what it takes to run a music video.
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